In order for www.whitesmoke.com to qualify for the Trust Guard Privacy Verified seal, they must address the Privacy safe initiative:
3rd Party Disclosure - This statement discloses what information www.whitesmoke.com plans on disclosing to 3rd parties.
Private Information Security - This statement informs you as to what type of security measures www.whitesmoke.com has in place to protect you, and what they do with your private information (IE. credit cards, social security numbers, etc.), after an order is placed.
Email Usage - This statement refers to what type of email notifications www.whitesmoke.com may send you after an order is placed.